Then, through both analytics and analysis we get a good grasp of what each customer likes and doesn't like. You don't want to send someone a personalized offer for chicken when they only ever choose beef.
But, one data point does not a preference make. That's why if you have a variety of products and/or services we suggest posting multiple offers every month over several months. This provides the data needed to deliver the right offer, we call them smart offers.
A smart offer is an incentive you create that waits for the right conditions in order to be deployed.